A curated membership for growth-oriented entrepreneurs.

You don’t have to white-knuckle it alone.

InnerFifth is a curated membership designed for high-achieving, growth-oriented female entrepreneurs and their allies seeking personal and professional growth.


Through expert guidance, a science-backed approach, alongside a supportive community, we cultivate a winning growth mindset while making meaningful connections and pursuing fundamental transformation in health, wealth, relationships, and purpose.

It’s where you can break free from feeling stuck, find your passion, and thrive alongside like-minded people dedicated to seeing you succeed.

We are also rooted in the practical stuff, the reality is that every female entrepreneur is facing an issue in one of three areas.

People, money or time, we have the get inside the war room, “way to the solution” sessions pulling from the tried results of building multiple businesses using these tactics to bring quick and meaningful results, without the hardship of learning it the (slow) and the hardway.


Are the root of a successful business. It is the only way to move from the operator into the owner’s box, we have a very specific approach to solving your people issues, giving you the time you desire to do other things in your life, and bringing more balance to your daily life.


Whether you are managing the need for more customers, growth capital, diversification of your income out of your business and into other areas, wealth creation strategy, or growing revenue year over year, we have specific tools to tackle these areas, that are proven


Time is the greatest and most precious resource we have is time. Where we spend it, doing the things that are most important to us, and ensuring we are not wasting it. We have specific tools and strategies for getting the most out of the time you are investing in your business, so you can spend your time with the people you love doing what you love to do.

We tackle these issues each month, so we can provide you the quickest way to freedom, so you can focus on what is going to bring you real joy, the rebalancing of your life away from over-indexing in high-performance business building, and into the areas of purpose, health and relationships.

The old cliche says, ‘no one ever wishes they worked more’ on their deathbed. We believe building your business should bring back the freedom, the joy, and the frisky fun that it was in the beginning, so you can see it as what it is, play, and give yourself the space to create, not grind.

Tracy Holland


Tracy Holland is a founder, investor, board member, and entrepreneur who is an authority on beauty and wellness with a global track record of incubating and launching brands.

InnerFifth Socials & Taste of InnerFifth Events

Alice Waters said gathering “inspires us, delightfully, to be more hopeful, more joyful, more thoughtful: in a word, more alive.”

That’s what our gatherings are all about.

Taste of InnerFifth events focus on growth, transparency, and connection with other like-minded powerhouse women founders.

InnerFifth Socials are low-key get togethers where you can have real, honest conversations with other women who really get you.


success stories of real members

knowledge & network

Surrounding yourself with the knowledge and network you need to rise, create wealth, and break down perceived limitations with ease … all so you can experience prosperity in health, wealth, relationships, and purpose.

Women own 51% of businesses in America, yet only 10% of women-owned businesses ever exceed $10M in revenue.

While that sounds bleak, the real story is much darker.

Because female entrepreneurs, founders and professional entrepreneurs struggle financially more the men, they also are far more prone to experience life and health problems. Consider:

1 in 3 entrepreneurs say they feel weighted down by stress and isolation and are more likely to feel anxiety and/or depression than the average employed person.

40% of entrepreneurs consider starting a business to be one of the most stressful experiences of their adult lifetime.

63% of entrepreneurs report having experienced regular sleep disturbances due to running a business.

49% of entrepreneurs deal with mental health issues, while only 32% of their employed counterparts experience them. (NIMH)

55% of entrepreneurs feel they don’t get enough emotional support in their work lives.

*References at footer

No wonder why so many female powerhouses spend their days treading water, white-knuckling, and fighting fires, and their nights exhausted, anxious and unable to sleep at night.

If this sounds familiar, then welcome to InnerFifth. You’re the reason why we’ve created a community around a science-backed curriculum so we can change all of that.
“A place where we help you beat the odds.”

our goal

Massive fundamental transformation.

Our members make coherent, transparent, vulnerable connections in a place designed for business, personal, and financial growth.

We’ve been there. We know how it is to have “made it” but to still feel stuck and unfulfilled and yearn for a greater purpose. That’s why everything we do comes from a place of sharing, supporting, and strategy—all with a focus on a winning mindset. This is where you get connected, get unstuck, and find your deep, resonating passion for life, with cohorts who want, like crazy, to see you win.


We focus on a heart-led, science-backed approach to meaningful change as we strive toward transformation in health, wealth, relationships, and purpose.

We create a network of high-achieving female founders and allies committed to upleveling. Then, we share powerful approach and focus on intentions, accountability, and internal and external mastery so you can create your best life.

there is a better way to do business than alone and white knuckling it.

Find a place where you belong while discovering practical strategies for aligning with your purpose, so you wake up each day with intention, doing the things you love, with the people you love, in the place you love. Discover what it’s like to feel completely aligned—actions, business, and purpose.

Our goal: business NOT as usual

The old, traditional ways of running a business don’t work for a lot of high-powered entrepreneurs. The high levels of stress and lonliness isn’t good for their mental or physical health. That’s why we’ve created a science-backed curriculum combined with strong community support to help you make real changes to how you run your business.

It is absolutely possible to have a financially profitable business that fulfills your purpose and also allows you the time freedom to live your life on your terms. And if you don’t have that now, it’s not because you messed up, it’s because you were never taught how to build and run a business that gives you all of that.

But when you join InnerFifth, that’s exactly what you’re going to learn.

ready to join us?

Because we know we’re the culmination of those we spend the most time with, we take great care as we build our invite-only community.

We have a discerning process for identifying potential members.

We’re looking for women members, and their allies, who have the following traits and characteristics: 

  • Big ambition
  • Persistence 
  • Reciprocity
  • Mindfulness
  • Boldness 
  • A winning, growth mindset
  • Authenticity 
  • An aspirationally adventurous spirit

Apply for your InnerFifth Membership, which includes a curated group of powerhouse female entrepreneurs, multi-office professional partners, founders, or those who have recently exited their business, and access to our members-only portal, socials, events, and special panels. 


  • Own a 6-figure (or greater) business, manage a P&L (in any sector), own equity in a business you operate, or be in a position where you recently exited one business and are considering launching another. Bottom line? You make payroll and as an entrepreneur, you are used to eating what you kill (so to speak!). 
  • Have a winning, growth mindset (which means you think along the lines of “glass half full” (and if it isn’t half full, you will figure out how to fill it!). 
  • Take the winning Mindset Assessment and get your scorecard.
  • Agree to follow and abide by the InnerFifth Member Code of Conduct we live by.



7. – https://www.www.psychologytoday.com
9. – https://www.www.talk-business.co.uk
11. – https://www.fortune.com
13. – https://www.spokengrowth.com
14. – https://www.www.self.inc

Letter from the founder

I want to thank you for your commitment to your personal and professional growth by checking out InnerFifth. The fact that you are here means you are looking to grow your network, expand your knowledge, and broaden your mindset. I founded InnerFifth to give more women entrepreneurs and their allies a seat at the table. The fact is 90% of the world’s millionaires are men. And while women own 51% of businesses in America, only 10% ever exceed $10M in revenue or more. We believe it is because the information is not easily available. We learn the hard way, and it costs us…

The last company I built from start-up to exit, generated over $750 million in wholesale revenue across the 9 years before I sold half of the company to a private equity partner. After being featured in Forbes, Fortune, Inc. Magazine, Fast Company, and CNN, I remember watching those interviews and seeing a woman who on the outside had all the right stuff and, on the inside, lacked the peace and joy of owning my success… I white-knuckled it to the top. I did not realize it at the time, but what I had accomplished, was at the level of those who were the most notable names in business, and I represented less than .0001% of entrepreneurs who had accomplished the level of success I had accomplished… As a result, I have supported countless ambitious women’s businesses to get acclimated to their success, I want to work with you to create the life you want… there is an easier) way to do it. My co-founders and I want to share those tools and knowledge with you because we believe it’s never too late to step into your greatest self, with confidence, and conviction in what you have built.

It is for this reason, that we created InnerFifth

Tracy Holland

a little bit about tracy...

Tracy has dedicated her career to creating new brands and success stories by spotlighting innovation, amplifying authentic and celebrity voices in beauty and personal care, and nurturing promising talent — especially other women entrepreneurs.

Tracy’s passion for women entrepreneurs and powerhouse women leaders was her inspiration for two initiatives, Potential to Powerhouse podcast, which focuses on the success secrets of women leaders, and Inner Fifth, an invite-only membership for elite women entrepreneurs. Tracy Holland is also a founder, and Executive Chairman of Goodwill Brands, a multi-brand, multi-category investor and operating model making both minority and majority investments into consumer-focused, founder-led brands.

In 2010, Tracy Holland co-founded HATCHBEAUTY Brands. As CEO and during Tracy’s tenure, HATCHBEAUTY became a leading global beauty and wellness brand company that generated more than $750 million in revenue. Tracy’s awards and honors include LA Business Journal’s 2019 Fashion and Beauty Award for Beauty Service Provider of the Year, Ernst & Young’s Entrepreneur of the Year 2017, and election to The Committee of 200, an organization of the most successful women business leaders globally. Over the last 3 years, Tracy has served as a Judge for Ernst & Young’s Winning Women award and Entrepreneur of the Year award for Los Angeles, she speaks around the country on the topics of entrepreneurism and the realities of what it takes to win in business.

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