A curated membership for growth-oriented entrepreneurs.

You don’t have to white-knuckle it alone.

But first … Do you have a winning mindset?


Being a part of a thriving, supportive community of high-achieving, well-connected powerhouse women founders (and their allies) who have a winning mindset and are coming together to multiply the odds for all.

You’re the culmination of the 5 people you spend the most time with. And, data shows wealth and access are created by who you know, not what you know. Why wouldn’t you surround yourself with women on the same path as you? Women who understand exactly what you’re experiencing as a driven female founder, who are all striving for a high-frequency vibration in everything they do?

Tracy Holland


Tracy Holland is a founder, investor, board member, and entrepreneur who is an authority on beauty and wellness with a global track record of incubating and launching brands.



knowledge & network

Surrounding yourself with the knowledge and network you need to rise, create wealth, and break down perceived limitations with ease … all so you can experience prosperity in health, wealth, relationships, and purpose.

Women own 51% of businesses in America, yet only 10% of women-owned businesses ever exceed $10M in revenue.

While that sounds bleak, the real story is much darker.

Because female entrepreneurs, founders and professional entrepreneurs struggle financially more the men, they also are far more prone to experience life and health problems. Consider:

1 in 3 entrepreneurs say they feel weighted down by stress and isolation and are more likely to feel anxiety and/or depression than the average employed person.

40% of entrepreneurs consider starting a business to be one of the most stressful experiences of their adult lifetime.

63% of entrepreneurs report having experienced regular sleep disturbances due to running a business.

49% of entrepreneurs deal with mental health issues, while only 32% of their employed counterparts experience them. (NIMH)

55% of entrepreneurs feel they don’t get enough emotional support in their work lives.

*References at footer

No wonder why so many female powerhouses spend their days treading water, white-knuckling, and fighting fires, and their nights exhausted, anxious and unable to sleep at night.

If this sounds familiar, then welcome to InnerFifth. You’re the reason why we’ve created a community around a science-backed curriculum so we can change all of that.
“A place where we help you beat the odds.”

our goal

Massive fundamental transformation.

Our members make coherent, transparent, vulnerable connections in a place designed for business, personal, and financial growth.

We’ve been there. We know how it is to have “made it” but to still feel stuck and unfulfilled and yearn for a greater purpose. That’s why everything we do comes from a place of sharing, supporting, and strategy—all with a focus on a winning mindset. This is where you get connected, get unstuck, and find your deep, resonating passion for life, with cohorts who want, like crazy, to see you win.


We focus on a heart-led, science-backed approach to meaningful change as we strive toward transformation in health, wealth, relationships, and purpose.
We create a network of high-achieving female founders and allies committed to upleveling. Then, we share powerful curriculum and focus on intentions, accountability, and internal and external mastery so you can create your best life.


Find a place where you belong while discovering practical strategies for aligning with your purpose, so you wake up each day with intention, doing the things you love, with the people you love, in the place you love. Discover what it’s like to feel completely aligned—actions, business, and purpose.
Business Growth – Money Equals Freedom!
  • Get access to capital and other resources.
  • Learn from the absolute brightest minds in business.
  • Create massive wealth by expanding your WHO network to those who can make an immediate impact on wealth creation strategies.
Personal Mastery – There is Always More to Learn About Yourself!
  • Surround yourself with women (and allies) who have a winning mindset and are committed to upleveling … we all rise together.
  • Shift your perspective so you feel good, supported, and at home, and so you can change your behaviors, make decisions and take actions that align with what you truly want.
  • Get intentional so you feel like you run your life (rather than life running you).

Living Your Best Life – What Does Your Future Self Look Like and How Are You Going to Get There?

  • Get clear on what you really want … and learn proven techniques for making tangible changes so your actual life aligns with your deepest desires, in health, wealth, relationship, and purpose. 
  • Slow down, stop white-knuckling your way through life, and enjoy the fruits of your labor (without working quite so hard).
  • Expand, personally and professionally, so you can make a difference in your own life, your family, your community, and the world.

ready to join us?

Because we know we’re the culmination of those we spend the most time with, we take great care as we build our invite-only community.

We have a discerning process for identifying potential members.

We’re looking for women members, and their allies, who have the following traits and characteristics: 

  • Big ambition
  • Persistence 
  • Reciprocity
  • Mindfulness
  • Boldness 
  • A winning, growth mindset
  • Authenticity 
  • An aspirationally adventurous spirit

Apply for your InnerFifth Membership, which includes a curated group of powerhouse female entrepreneurs, multi-office professional partners, founders, or those who have recently exited their business, and access to our members-only portal, socials, events, and special panels. 


  • Own a 6-figure (or greater) business, manage a P&L (in any sector), own equity in a business you operate, or be in a position where you recently exited one business and are considering launching another. Bottom line? You make payroll and as an entrepreneur, you are used to eating what you kill (so to speak!). 
  • Have a winning, growth mindset (which means you think along the lines of “glass half full” (and if it isn’t half full, you will figure out how to fill it!). 
  • Take the winning Mindset Assessment and get your scorecard.
  • Agree to follow and abide by the InnerFifth Member Code of Conduct we live by.



7. – https://www.www.psychologytoday.com
9. – https://www.www.talk-business.co.uk
11. – https://www.fortune.com
13. – https://www.spokengrowth.com
14. – https://www.www.self.inc

Letter from the founder

I want to thank you for your commitment to your personal and professional growth by checking out InnerFifth. The fact that you are here means you are looking to grow your network, expand your knowledge, and broaden your mindset. I founded InnerFifth to give more women entrepreneurs and their allies a seat at the table. The fact is 90% of the world’s millionaires are men. And while women own 51% of businesses in America, only 10% ever exceed $10M in revenue or more. Why is that? Because we also are bearing and raising children, running households, volunteering at our kids’ schools, and keeping our marriages on track. Our commitment at InnerFifth is to bring together a community of like-minded women, high-level thought leader access, and a science-backed curriculum about what it takes to rise, with ease.

We are committed to a simple mission: to surround you with knowledge, a network, and a frequency so high that your mindset shifts you to a place that feels good, feels supported, and feels like home. It is from this why that InnerFifth has come into being. Join us on this journey so you also have the tools to live your very best life.

Tracy Holland

a little bit about tracy...

Tracy Holland is a founder, investor, board member, and entrepreneur who is an authority on beauty and wellness with a global track record of incubating and launching brands.

Tracy has dedicated her career to creating new brands and success stories by spotlighting innovation, amplifying authentic and celebrity voices in beauty and personal care, and nurturing promising talent — especially other women entrepreneurs.

Tracy’s passion around women entrepreneurs and powerhouse women leaders was her inspiration for two initiatives, Potential to Powerhouse podcast, which focuses on the success secrets of women leaders, and Inner Fifth, an invite only membership for elite women entrepreneurs. Tracy Holland is also a founder, and Executive Chairman of Goodwill Brands, a multi-brand, multi-category investor and operating model making both minority and majority investments into consumer-focused, founder-led brands.

Tracy Holland co-founded HATCHBEAUTY Brands. As CEO and during Tracy’s tenure, HATCHBEAUTY became a leading global beauty and wellness brand company that generated more than $750 million in revenue. In 2018, Tracy sold a significant stake in HATCHBEAUTY to a private equity firm. In 2021 and 2023, Tracy sold the balance of her shares to a private equity firm and fully exited HATCHBEAUTY. Tracy’s awards and honors include LA Business Journal’s 2019 Fashion and Beauty Award for Beauty Service Provider of the Year, Ernst & Young’s Entrepreneur of the Year 2017, and election to The Committee of 200, an organization of the most successful women business leaders globally. Tracy serves as a Judge in the last two years of Ernst & Young’s Winning Women award as well as a speaker around the country on the topics of entrepreneurism, and the realities of what it takes to win in business.

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